I have an unorthodox story on how we started our business. First we were really young, second my brother and I left our jobs as entry level employees, and third we are of Filipino descent.
This blog focuses on the third paradoxical question on how we started our business. As you know being Filipino, our parents sent us to college to find employment, not to be the employer. But being born in this country we saw a great opportunity to start our own agency. With little knowledge of business and a "Gung-ho" attitude, we were able to make it to our 5th year this past June.
Now that has changed dramatically. Over the past 2 years we re-branded the agency to Estro Communications. We didn't do this just to gain more business but to better our craft, vernacular, and business culture. We wanted to be bulletproof in our business conversations and demeanor, we did not want to be subject to any preconceived notions of our heritage.
As a young minority entrepreneur, I feel as if you have to work 1000Xs harder to get to where you want to be in business. First the age factor plays a roll, but I can debunk that in 5 minutes because of the internet. Google leveled the playing field for all the ages. Second, the word entrepreneur is also congruent to being called unemployed, but we employ people at our office and provide work for a numerous amount of contractors. Third, I left the word minority last on purpose, is Yes we are still minorities in the business world. We debunked this by zeroing into our product offerings and strengths. Our own SWOT analysis shows that we represent a "New Norm" that is coming to this country. Being a young minority entrepreneur, you need to work harder, be multilingual, and understand both the American culture and the multicultural inhabitants of this country.
To sum it up, "Being a young minority entrepreneur ain't easy."
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